His companies were essentially pyramid schemes, and have been banned in China, Malaysia and Taiwan due to alleged fraud.
[6] The Ong brothers devised a multi-level marketing business plan for Island Red Café franchises through their company MLB International.
[9] His company website indicates that Peter Ong had also been involved with a multi-level insurance programme,[5][10] before creating, in 2011, together with his brother Philip, the Surewin4u Group (圆梦赢家) to promote their gambling winning system.
[12][13] After the Taiwanese government closed down the Taiwan branch of Dream Success International in September 2014 leaving thousands of "investors" without recourse,[14][15] Ong Kean Swan said there was nothing he could do ("圆梦无力回天").
[13] In early 2015, Dream Winners and Surewin4u were widely revealed as a multi-level pyramid scam that operated not only in Malaysia and Taiwan, but also in Singapore and China.