[1] In 2010 Digivive launched India's first OTT mobile app called nexGTv, which provides access to both live TV and on–demand content.
The livestream of the IPL since 2015, when rights were won,[2] played an important role in the growth of another OTT platform, Hotstar (now JioHotstar) in India.
[3][needs update] OTT Platforms gained significant momentum in India when both DittoTV (Zee) and Sony Liv were launched in the Indian market around 2013.
Following the initial push of Regional OTT platforms like Aha, Hoichoi, Sun NXT, Planet Marathi, Chaupal & MX Player.
[8] According to Morgan Stanley Research, Netflix had the highest average watch time of more than 120 minutes but viewer counts of around 20 million in July 2018.
[17][18] With rising interest for Korean dramas, Rakuten Viki saw its biggest jump of web traffic from India in 2020 due to the COVID-19 lockdown, which led to ad localization on the platform.
[28][29][30][31] Series which were the focus of controversy include Four More Shots Please!,[32] Tandav,[33] Paatal Lok,[34] Sacred Games,[35] Mirzapur[36] Lust stories franchise,[37] Rana Naidu.
[41][42][43][44] Currently OTT is regulated under the IT Rules 2021, which clearly stated that 'No content that is prohibited by law at the time being force can be Publishing or transmitted'.
MIB has continuously taking action on OTT platform, who has violating the IT Act 67A, which prevent Publishing and transmitting obscene materials.
Content creators and producers in India, as mentioned in the report, already face many challenges, including the multiplicity of legislation and forums for filing complaints.
The study paper by The Dialogue Internet and IAMAI found that these challenges lead to compliance uncertainties, self-censorship, and unwarranted economic burden.