[4] In an interview with Glasschord Magazine, founder Lev Tanju mentioned that in the decade after he finished college, he spent a large amount of time skating.

These team riders where joined later by Danny Brady, Chewy Cannon, Karim Bakhtaoui, Blondey Mccoy And Rory Milanes.

Palace relied on outlets like Dover Street Market and End Clothing, along with pop-up shops in England, for distribution.

Palace has collaborated with clothing brands such as Avirex, Umbro, Salomon, Dover Street Market, Jean-Charles de Castelbajac, Ralph Lauren, Rapha, Evisu, Moschino[9] and Anarchic Adjustment.

[10] However, there have also been collaborations with brands not usually associated with clothing or fashion, which produce co-branded products such as Cîroc Vodka and Winmau darts.

However, sometimes clothing collections are made with product or lifestyle brands, as was the case when Palace collaborated with Stella Artois in 2021.

[11] Palace has also released collaborations with singer Elton John, creating a range of apparel, including skateboards.

Notable people who have worn Palace clothing in public include Seth Rogen, Travis Scott, Jonah Hill, Drake, Kanye West, JV, Jay Z, ASAP Rocky, Asim Chaudhry, Rihanna, Justin Bieber, Freddie Gibbs, Kylie Jenner, Dua Lipa, Playboi Carti, and The Weeknd.