Pet Circle is an Australian online pet supplies company based in Sydney CBD, New South Wales, Australia, founded by Mike Frizell and James Edwards in 2011.

Pet Circle was founded as Paws for Life by Mike Frizell and James Edwards in mid-2011.

[1] After a $3 million capital fund raising in 2014, the company tripled its warehouse operations and expanded its product range.

[4] In December 2021, Pet Circle raised $125 million in Series C funding with a valuation of over $1 billion.

[8][9] In 2015 the company's founder, Mike Frizell was nominated as a finalist in the Ernst and Young's Entrepreneur of the Year Awards.