Stores offer a variety of premium natural pet foods, accessories, and treatments, primarily for dogs and cats, but also for small animals, reptiles, birds, wildlife, and tropical and coldwater fish.

First established as a family business in 1968, Pets Corner was opened by Mark and Sandra Richmond as a singular retail outlet in Haywards Heath.

Today's business is led by CEO Dean Richmond, CFO Steven Defaye and Property Director, Simon Forrest.

[3] As an employer, Pets Corner takes an ethical and genuine approach to business with ambitions to have the best-trained staff in the industry.

This site houses key departments such as accounts, digital, training, HR and buyers, alongside a new store and Doodley Dogs day care centre [6] Significant moments in the retailer’s expansion include opening franchises in several Wyevale Garden Centres in 2008, and acquiring the competitor retailer, PamPurred Pets, in 2016 adding 51 stores to its existing portfolio.

It was during this period that several of the corporation's present-day sales strategies were formulated and shaped the basis for the next stage of their business growth [8] In 1998, Dean acquired what was then a seven-store chain.