[a] Apomorphic and synapomorphic characteristics convey much information about evolutionary clades and can be used to define taxa.
A backbone is a plesiomorphic trait shared by birds and mammals, and does not help in placing an animal in one or the other of these two clades.
Other clades, e.g. snakes, lizards, turtles, fish, frogs, all have backbones and none are either birds nor mammals.
Being a hexapod is plesiomorphic trait shared by ants and beetles, and does not help in placing an animal in one or the other of these two clades.
All of these terms are by definition relative, in that a trait can be a plesiomorphy in one context and an apomorphy in another, e.g. having a backbone is plesiomorphic between birds and mammals, but is apomorphic between them and insects.