[1] Founded in 1972 on Madison Avenue in New York City, PONY was created by Uruguayan-born[3] industry veteran Roberto Muller, along with financing provided by Adidas Chairman Horst Dassler.

The Pony brand has been worn by championship athletes in every major sport, including the FIFA World Cup, the NFL's Super Bowl, the CFL's Grey Cup, MLB's World Series, and the NBA Finals, as well as boxers, most notably Buster Douglas on the night of his epic defeat of then-undefeated heavyweight champion Mike Tyson.

In 2003, Global Brand Marketing, based in Santa Barbara, California, acquired a majority share of PONY, along with Symphony Holdings and Itochu Corporation.

[1] Athletes sponsored by PONY included Pelé, Dan Marino, Bob McAdoo, Nick Galis, Earl Campbell, Franco Harris, Lawrence Taylor, Willie Stargell, Reggie Jackson, Pete Rose, David Thompson, Spud Webb, Darryl Dawkins, Wilson Chandler, and Paolo Rossi.

The PONY brand has a strong heritage in boxing, endorsing Muhammad Ali, George Foreman, Larry Holmes, and Leon Spinks.

[11] In sportswear, PONY also designed several football kits since the 1990s, including clubs such as Oldham Athletic, Huddersfield Town, Dundee United, West Ham United, Hearts, Motherwell, Tottenham Hotspur, Coventry City, Southampton, Luton Town and Norwich City, Chile's Colo Colo, India's East Bengal,[12] Mexico's Puebla, Club León, and Santos Laguna, among others.