Purple Moon was an American developer of girls' video games based in Mountain View, California.

Children were required to have parental consent (email or verbal) in order to register on the site.

[10][11] The company folded in spring of 1999 and was bought out by Mattel, creators of Barbie, one of the most famous and well-known franchises aimed at young girls.

In a 2009 interview, Laurel said that "In a way, the need for the kind of cultural intervention we made with Purple Moon no longer exists, in that girls and women are full participants in the world of computer-based interactivity, but we still have a problem with female designers getting their work out there.

Heroes like Tracy Fullerton (USC), danah boyd (now at Microsoft, I believe), Justine Cassell (Northwestern) and Henry Jenkins (founder of the Comparative Media Studies program at MIT and moving now to USC) keep the flame burning for women in gaming.