[3][4] Pussy is made from carbonated water, sugar, grape juice, and a mixture of herbs and other fruit.
Initially Shearer ran the company from his bedroom, and delivered the drinks to clubs and bars himself.
By the summer of 2011 Pussy was sold in 3000 shops in the UK, including Tesco and Selfridges, and exported to 18 countries, with sales of up to 200,000 cans per month.
[9] In the winter of 2012, Pussy Drinks Ltd started a UK advertising campaign with two styles of posters used on billboards and trailers.
The first advert features the word "Pussy" in large lower-case letters above the phrase "The drink's pure, it's your mind that's the problem."
[12] Since 2009, Pussy has been endorsed by two-time World Superbike champion Troy Corser, who sometimes promotes the drink on his headgear.