Rabbids is centered on a titular fictional species of mischievous rabbit-like creatures, who speak gibberish and scream wildly whenever they experience an adrenaline rush.

[1][2] The success of the Rabbid characters led the developers to create more games in the franchise, eventually leading to the removal of Rayman from the branding entirely.

The earliest Rayman 4 trailers depicted menacing rabbit-like aliens, appearing from underground with a blank stare in various shapes and forms, smaller eyes and furry.

As the game concept evolved, from one of a central objective to minigames, a series of viral videos were created by marketing manager Adrian Lacey and animator Charles Beirnaert which became successful on YouTube.

The rabbits slowly evolved into various merchandising products such as the Rabbid figures, which were much more conscious and amusing, changing from merely being enemies to fight through into more characters with various traits and quirks.

Toys of the Rabbids appear as hidden easter eggs in Far Cry 5, Tom Clancy's Splinter Cell: Conviction and Watch Dogs.

On April Fools' Day 2019, For Honor featured a limited time event in which Rabbids replaced all of the game's characters.

[11] They also appeared in a Stumble Guys crossover event, which introduced six unlockable characters and a new "Rabbids Rampage" show.

[12] In October 2010, Ubisoft and Aardman announced a partnership to produce a TV series pilot and several shorts based on the franchise.

[15] In early 2012, Ubisoft Motion Pictures called on the French animation studio TeamTO to create most of the CGI parts of the series.

If you are looking for something to plop some youngsters down in front of, that will deliver some solid messages as well as cheap laughs, this movie should serve for the hour it lasts.” [22] Brian Costello of Common Sense Media gave the special three out of five stars.

IGN has stated that the Rabbids have "more personality and charisma than 10 of the most popular video game mascots combined",[29] and that the bunnies have literally "upstaged Rayman himself".