[2] When it first opened in July 2012, the theme was to "enliven office workers", targeting office workers in Shinjuku with a show featuring female dancers in extreme costumes and robots.
[3] Hollywood film directors Tim Burton, J.J. Abrams, and Guillermo del Torro have visited the location.
[3] From there, word-of-mouth spread on social media, leading to an increase in the number of foreign tourists.
[3] They subsequently shifted their target audience to foreign tourists, and also had shows that include many elements of Japanese culture.
[3] In addition, the mascot character "Roboko" was permanently installed at the storefront as an advertising tower.