[9] It made its public debut at a special exhibition Rolls-Royce held in London two days later on 29 July.

For the first time on a Phantom, Rolls-Royce's trademark "Parthenon" radiator grille is integrated into the surrounding bodywork.

[15] The car's exterior design is identical to the original Phantom and excluding the length, every feature has been adapted from the standard model.

The car's rear passenger compartment has been enlarged and the interior features a "Starlight Headliner" which uses more than 1500 fibre optics to create an impression of a night sky with stars.

Series II has a number of updated and improved features, including:[18] The Phantom uses an aluminium spaceframe chassis; this is a version of Rolls-Royce's modular "Architecture of Luxury" platform.

[14][19] The Phantom is fitted with self-levelling air suspension and electronically controlled dampers front and rear.

[14] This scans the road ahead and preconfigures the spring and damper rates, and the anti-roll bars, so as to improve ride quality.

[13] The interior is fully bespoke and personalised to the clientele like previous and current Rolls-Royce models offer.

[12][23][20] The Phantom's refinement came in for particularly high praise, with Matt Prior in Autocar labelling it "utterly exceptional",[23] while Mike Duff in Car and Driver described it as "freakishly quiet".

Drawing on votes from a jury of 27 leading motoring journalists, the awards highlight the best new cars on the market for UK customers.

[32][33] According to a statement from BMW AG, Rolls-Royce and similar institutions, this generation of automobiles with combustion engines will end in 2030, due to the company switching to electric models.