Ryan Trahan was born on October 7, 1998, in Sugar Land, Texas,[P 1] later attending Rice High School in the town of Altair.

[2] While in high school and later attending Texas A&M University, Trahan was a cross country runner, placing third in the Aggieland Open competition in 2017.

[4][5] Trahan was the winner of the "First Person" category at the 2023 13th Streamy Awards; he also participated in a "creator roundtable" before the ceremony and presented a portion of the event.

[8] Trahan financed the challenge through completing online surveys, mowing lawns, dog walking and selling items such as soft drinks, bottled water, and golf balls, among other methods.

Along with owner Tyler Merrick, Trahan aims for the creation of non-GMO, vegan, and low-carbohydrate products, the candy sold out at Target the day it released.