Sal DeVito

[2] During the late 1970s to the early 1980s DeVito worked for Young & Rubicam; Wells Rich Greene; Slater Hanft Martin; Penchina Selkowitz; Chiat/Day/New York, and HDM Worldwide where he won a Cannes Gold for Peugeot.

[2] DeVito taught advertising concept courses at the School of Visual Arts (SVA) in New York for almost 3 decades.

In March 1991, DeVito left the closing Levine, Huntley, Schmidt, & Beaver to join Follis&Verdi as a partner and second creative director changing the agency name to Follis/DeVito/Verdi (FDV).

[11] In 2004, DeVito won numerous awards for his radio spot, "Golf" for the National Thoroughbred Racing Association.

[12] In 2007, DeVito created a $3 million television, radio, print, and poster campaign for Legal Sea Foods restaurants using humor to make the point of the freshness of their seafood.

"[13] In 2015, DeVito worked again with Legal Sea Foods on a satirical proselytizing broadcast and print campaign extolling the virtues of a fictitious religion, called Pescatarianism.