Sony Mavica

[2] During the late 1990s and early 2000s, Sony reused the Mavica name for a number of digital (rather than analog) cameras that used standard 3.5" floppy disk or 8 cm CD-R media for storage.

Despite the lower image quality compared to traditional film, Japanese news professionals had reportedly been "plaguing the firm with requests for the camera" according to Sony, anticipating the potential convenience of handling pictures in a form that would be readily compatible with computing and telecommunications devices.

[2] Sony also demonstrated a thermal transfer printer called the Mavigraph, employing cyan, magenta, yellow and black dye-transfer sheets and capable of producing prints of up to 120mm x 160mm on A5 paper, made up of the 480 lines from the captured images, in a five-minute process.

The earliest of these digital models recorded onto 3.5" 1.4 MiB 2HD floppy disks in computer-readable DOS FAT12 format, a feature that made them very popular in the North American market.

Sony continues to produce digital cameras in the Cyber-shot and Alpha series, which use Memory Stick and other flash card technologies for storage.