The neighborhood, which is home to the Chippewa location of Ted Drewes Frozen Custard, is situated in the southwest part of St. Louis.

Camp and Reihl's heirs sold the land to George C. Clarke, who gave it to two sons.

David Rowland Francis, Governor of the state from 1889-1893, became the owner of part of the property in 1884 on which he established his vast farm.

At the turn of the century, David R. Francis was President of the Louisiana Purchase Exposition from 1889 until its opening in 1904.

He came to St. Louis in 1912 after graduation from the University of Illinois law school and worked for a realty firm until 1922 when he formed his own company.

Willmore's intentions for the area were clear from the beginning: tree-lined residential streets for families and single persons, churches and schools throughout, bordered on three sides by developing businesses, and open green spaces in parks.