In 1994, the company was acquired by the Dutch group PCM Algemene Boeken BV.
The company is best known for its comics and popular literature, but also publishes youth literature, non-fiction (mainly cartography, lexicography, and massmarket titles), and multimedia publications.
With Harry Potter and Kiekeboe, Standaard Uitgeverij published the four bestselling books in Flanders in 2007.
Other popular books were the thrillers by Pieter Aspe and TV tie-ins like the Ketnet Doeboek.
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