Short-form content has become popular among young people, especially those of Generation Z and Alpha, shaping modern internet culture.
[3] Vine, which was launched in 2013 and restricted videos to a maximum length of six seconds, helped short-form videos achieve mainstream popularity and gave rise to a new generation of public figures such as Kurtis Conner, David Dobrik, Danny Gonzalez, Drew Gooden, Liza Koshy, Shawn Mendes, Jake Paul, Logan Paul, and Lele Pons.
[4][5] Instagram responded to Vine's popularity by adding the ability to share 15-second videos in 2013, and has since expanded its video functionality with numerous additional features, including Reels.
[6] Following Vine's closure in 2017,[7] most of its notable users began making longer videos on YouTube.
[12] YouTube Shorts collectively earned over 5 trillion views within 6 months.