In the early 1960s, Irineu Fontes, a radio salesman, travels to São Paulo to see the impact of television on locals.
Upon returning to Aracaju, he held talks with the mayor of the time, Godofredo Diniz, who was interested in finding money for the first television antenna in the state.
[1] Earlier, in 1959, later TV Excelsior staff member Nairson Menezes set up a campaign for the implementation of a television station in Sergipe, which failed.
[1] On May 12, 1971, Rádio e Televisão de Sergipe made definitive test broadcasts, with local programming and documentaries provided by the French and German embassies.
Facing these problems, and in order to invest in the arrival of new equipment, the station is sold to TV Aratu, who had an ambitious plan: forming a regional television network.
Given the administrative problems that have occurred in recent years, in addition to the dismissal of professionals, the intention to sell the group was already expressed by the station's owner, Albano Franco.