[2][3][page needed] The retail outlet of Edward & Charles Tanqueray & Co was established on Vine Street, London, in 1838.

In accordance with a report by The Spirits Business, Tanqueray was the highest selling gin in the world for 2016, with nearly three million nine-litre cases sold.

[5] Tanqueray London Dry Gin is the original product that was launched in 1830; its key botanicals are juniper, coriander, angelica root and liquorice.

It is variously sold as: The United Kingdom got the Export Strength version until 2023, after which it was lowered to 41.3% to avoid increased alcohol duties.

It has a strong citrus flavor, the result of rangpur limes, ginger, and bay leaves added during the final distillation process.

Tanqueray Malacca Gin was introduced in 1997 as a "wetter" alternative to the London Dry, with more sweetness and a stronger fruit palate (most notably grapefruit).

In 2004 Tanqueray introduced "Tony Sinclair", a younger, foppish hipster socialite spokes-character in television ads created by Conor Sheridan.