[2] The brand was created by spirits marketer Steven Grasse, while the gin itself was conceived by Lesley Gracie, a Yorkshire native, who was hired by William Grant & Sons to work in new liquid development for some of their products.
Both have been restored to working order after being bought at auction in the 1960s by the former William Grant Life President, Charles Gordon.
[15] Hendrick's suggests that the gin be served with tonic water over ice garnished with cucumber instead of the traditional citrus.
"[20] In addition to their spirits, Hendrick's has produced Hendrick's themed products, such as glasses, tea pots, tea cups, jiggers, cucumber curler, pourers and more novelty items such as a small display bathtub and a magnifying glass bottle display.
[21] It contained goggles, jasmine-scented lotion, a moonstone, blanket, gin glasses, and a cocktail spoon.
In 2021 Hendrick's Pickles were teased as an April Fools' Day joke on Instagram, but after overwhelming support and requests from people imploring them to make such a product, later in September it was announced Hendrick's would partner with Katz's Delicatessen to make gin inspired pickles.
Master Distiller, Ms. Lesley Gracie collaborated with Katz’s owner Jake Dell, to create a brine that featured gin standard juniper and cubeb berries, with an additional emphasis on coriander, a botanical shared by both Katz’s pickles and Hendrick's Gin.
This included Custom-designed Seashell Headphones, Sea Salt & Surf Scented Candle, Ocean Waves Bluetooth Projector, Ishga Seaweed & Rose Face Mask, 2 Crystal Highball Glasses and 2 Octopus Drink Stirrers.