Prudence is the subject of their iconic swan neck copper still labelling, created alongside their visual identity and brand by Perry Haydn Taylor's agency, big fish, before Sipsmith was started.

[4] On 16 December 2016 it was announced that Beam Suntory had taken a controlling stake in Sipsmith for an estimated £50 million, but that Sam Galsworthy, Fairfax Hall and Jared Brown would be staying on to lead the distillery.

[5][6][7] In May 2017, Sipsmith partnered with the secret London culinary boutique Gingerline to create an "immersive gin dinner".

[8] The Sipsmith distillery is situated on a residential street in West London on the site of a former microbrewery, later the offices of beer hunter Michael Jackson.

The Heart of the distillation is diluted to its final bottling strength with Lydwell Spring water, one of the sources of the River Thames in the Cotswolds.