[9] In June, 2022, through the disclosure of the Annual Stockholder Meeting 2022, Block reported that the stake acquired in the Tidal music service was 86.8%.

[10] While some observers praised the high-fidelity audio quality, and higher subscription fees that would result in higher royalties to the artists and songwriters, others felt the high subscription fees and exclusive Tidal content from the artists involved could lead to more music piracy.

[15][16] Before the acquisition of Aspiro, Jay-Z stated in an interview with Billboard that he was willing to partner with other streaming services to carry out his vision.

"We talked to every single service and we explored all the options," he said, "But at the end of the day, we figured if we're going to shape this thing the way we see it, then we need to have independence.

[17] On April 16, 2015, it came to public attention that Tidal was closing its original Aspiro offices in Stockholm, terminating the employment for all Swedish employees and the CEO, Andy Chen.

[18] The company refused to comment on closing the offices but confirmed that Andy Chen had been replaced as CEO by Peter Tonstad.

[36] In March 2021, it was announced that financial technology company Square, Inc. had reached an agreement to acquire majority ownership of Tidal.

[41] A selling point for Tidal as compared with other streaming services such as Spotify and Pandora Radio is the exclusive content already available and expected for the future from the current artists who co-own the company, as well as others.

Exclusive content available on the relaunch of Tidal included Rihanna's single "Bitch Better Have My Money", The White Stripes debut television appearance, Daft Punk's Electroma (2006), and playlists personally curated by Jay-Z, Beyoncé, Arcade Fire, and Coldplay.

[45] During the press conference, Jay-Z, Beyoncé, Rihanna, Kanye West, Nicki Minaj, Daft Punk, Jack White, Madonna, Arcade Fire, Alicia Keys, Usher, Chris Martin, Calvin Harris, deadmau5, Jason Aldean and J. Cole were introduced to the stage as "the owners of TIDAL".

"[17] On March 30, 2015, a press conference was held at Skylight at Moynihan Station in New York City, to relaunch Tidal officially.

[53] On July 1, 2017, it was reported Kanye West left Tidal as co-owner and shareholder, after a financial argument with its board of directors[54] regarding compensation for his contributions to the company.

On April 25, it was made available for purchase by track or album on Amazon Music and the iTunes store and on May 6, it arrived at physical retailers.

[67] The concert commemorated the opening of The National Memorial for Peace and Justice and The Legacy Museum, both located in Montgomery, Alabama.

Shortly after Tidal's launch and press conference, the mobile version of the service shot to the top 20 of the U.S. iPhone Apps chart.

Peoples also noted that more competition in the streaming market is a good thing as it could lead to a "greater diffusion of innovation".

[69] Writing for USA Today's website in 2015, Micah Peters released a list of "3 reasons why Jay-Z's new Tidal streaming service is stupid".

The article focused on points that the high fidelity, the lossless audio quality model being promoted was "overestimat[ing] the average listener".

Peters worried that most listeners do not have the required, advanced headphones to distinguish the difference between ordinary and high-fidelity audio (Hi-Fi).

She feared that the high price of Tidal, as well as the mass popularity of the artist co-owners, could result in crippling the music industry and increasing piracy.

A response from Tidal stated that they were indeed fully up to date on all royalties for the group and had removed said intellectual property from their servers.

[80][81] In May 2018, Dagens Næringsliv published a report accusing Tidal of intentionally falsifying streaming numbers for Beyoncé's Lemonade and Kanye West's The Life of Pablo albums and consequently paying inflated royalties to the artists' record labels.

The newspaper supported its report with a comprehensive study[82] from Norwegian University of Science and Technology's Center for Cyber and Information Security in Gjøvik.

"[83] "Beyoncé's and Kanye West's listener numbers on Tidal have been manipulated to the tune of several hundred million false plays… which has generated massive royalty payouts at the expense of other artists."

Young criticized the audio quality and the MQA business scheme: "TIDAL's master is a degradation of the original to make it fit in a box that collects royalties.

[95] Shortly after this, TIDAL's CEO Jesse Dorogusker stated that high-resolution FLAC streaming would be available either concurrently or as a replacement for MQA content.

[96] This was followed with an Early Access Program on June 29, 2023[97] with hi-res FLAC streaming up to 192 kHz prioritized over the MQA version.