Time (Hebrew: טיים) is an Israeli brand of cigarettes, currently owned and manufactured by Dubek.

[1] In March 2013, it was reported that Dubek contacted Ben Ezra, the Kosher supervisor, to approve their brands (which are Noblesse, Time and Golf) as Kosher for Passover.

During the holiday, Jewish law forbids Chametz – anything consisting of grains that may have come in contact with water, starting the process of fermentation.

Some Jews, including many who are not religiously observant the rest of the year, spend weeks before Passover cleaning their homes and belongings to rid them of any morsel of food considered to be Chametz.

[5] Some adverts were made to promote Time cigarettes in Egypt.