According to the data submitted by the Latvian State Revenue Service, Elita was the most sold brand of filtered cigarettes in Latvia for about twenty years.

In 2004, the Elita Light branch brand was discontinued due to restrictions introduced by European Union's directive 2001/37/EU[citation needed].

The packages were modernized with an increased health warning area and changes to inscriptions were made to “Smoking kills” or any other of thirteen variants on the choice of the vendor[citation needed].

[5][6][7] The original production of Elita cigarettes were produced in Rīga, Latvia at a factory located at Miera st. 58[citation needed].

In 1992 Rīgas Tabakas Fabrika was sold to the Latvian-Denmark company House of Prince Latvia[citation needed].