Trickle-up fashion

[1] The T-shirt, from the Middle Age to the early 19th century, had traditionally been considered as a piece of undergarment worn by sailors and blue-collar workers.

[3][4] American actors Marlon Brando and James Dean helped shift the perception of the T-shirt, thanks to their appearance with the garment in popular movies.

[6][7] Initially, Levi Strauss' jeans were simply sturdy trousers worn by factory workers, miners, farmers, and cattlemen throughout the North American West.

[13] Michael Belluomo, editor of Sportswear International Magazine, Oct/Nov 1987, P. 45, wrote that in 1965, Limbo, a boutique in the New York East Village, was "the first retailer to wash a new pair of jeans to get a used, worn effect, and the idea became a hit."

[17] She opened a popular shop in London,[18] which was loved by the celebrities and music stars of the time, including punk band Sex Pistols.

[21][22] In the early 1990s, what would come to be known as grunge fashion, characterized by oversized plaid flannel shirts, ripped jeans, combat boots, choker necklaces, and dark colored sheer tights, would be mainstreamed as a consequence of the huge success of Seattle bands such as Nirvana, Pearl Jam, and Soundgarden.

[23] The idea of wearing clothes that seemed inexpensive and already worn was re-proposed in the 1993 Spring collections by avant-garde designers like Marc Jacobs, Christian Francis Roth, and Anna Sui, causing disarray in the fashion industry.

The trend survived, as Chanel, Balmain, Marc Jacobs, Celine, Hermes, Lanvin, D&G and Burberry are some of the fashion houses that from 2010 proposed military-inspired collections.

[25] Combat boots, leather studded bracelets, and double-breasted jackets with rows of buttons are pieces that can be easily found both in luxury runaways and in fast fashion chains.

Social media networks formed platforms which gave new possibilities to people with a special interest in fashion; influencers meanwhile play an important role in agencies' and brands' marketing strategies.

[27][28] Veblen's trickle-down theory was related to 19th and 20th century society's desire to climb the social ladder by imitating the style of the rich.