Major orders for the 550 cc Model H were placed by the British Army during the First World War; by 1918 Triumph had become Britain's largest manufacturer of motorcycles.

[3] Production of this car and its immediate successors was moderate, but this changed with the introduction in 1927 of the Triumph Super 7, which sold in large numbers until 1934.

W. Ward scrapping company purchased Triumph, and placed Healey in charge as general manager, but the effects of the Second World War again stopped the production of cars; the Holbrook Lane works were completely destroyed by bombing in 1940.

After an argument between Standard-Triumph managing director, Sir John Black, and William Lyons, the creator and owner of Jaguar, Black's objective in acquiring the rights to the name and the remnants of the bankrupt Triumph business was to build a car to compete with the soon to be launched post-war Jaguars.

The same engine was used for the 1800 Town and Country saloon, later named the Triumph Renown, which was notable for the styling chosen by Standard-Triumph's managing director Sir John Black.

Triumph set up an assembly facility in Speke, Liverpool in 1960, gradually increasing the size of the company's most modern factory to the point that it could produce 100,000 cars per year.

[8] During the 1960s and '70s Triumph sold a succession of Michelotti-styled saloons and sports cars, including the advanced Dolomite Sprint, which, in 1973, already had a 16-valve four-cylinder engine.

In Australia, the summer heat caused petrol in the electric fuel pump to vapourise, resulting in frequent malfunctions.

Plans for an extended range based on the TR7, including a fastback variant codenamed "Lynx", were ended when the Speke factory closed.

The Triumph name disappeared over the summer of 1984, when the Acclaim was replaced by the Rover 200, a rebadged version of Honda's next generation Civic/Ballade model.

The BL car division had by then been named the Austin Rover Group, which also retired the Morris marque in 1984 as well as the Triumph brand.

Proposals were reportedly made in the early 2000s for BMW to market a cheaper, four cylinder, rear wheel drive car based on the Z4 Roadster to rival the Mazda MX-5.

The idea was rejected by Mini dealers, averse to selling a second legacy brand and adding extra showrooms.

In 2011, BMW applied for a European trademark to use the Triumph laurel wreath badge on vehicles, as well as a wide variety of merchandise.

Based on the BMW i3S, the TR25 pays homage to the Triumph TR2 MVC575 'Jabbeke' of 1953, featuring many design cues from the record breaking car.

[11] Speaking with Auto Express, Makkina director Michael Ani stated that the TR25 is intended as a concept, although the BMW platform and powertrain provide scope to bring the car to production should the opportunity arise.

This was short-lived, as a policy of Leylandisation mean that neither Globe nor Griffin appeared on subsequent models from the TR5 onwards, or on later versions of the Spitfire, GT6 and 2000.