The licensing agreement expired at the end of 2011, and the company's remaining assets were sold to Bioceutica the following year.

After the Stanwoods' sister had joined a direct sales company in 1989, she encouraged them to get involved in the industry.

[6] By 2004, numerous complaints had been filed with the Federal Trade Commission (FTC) against Ideal Health, by salespeople who alleged that they spent thousands of dollars on company products that did not generate revenue.

[7][4][8] One of Ideal Health's products, Supreme Greens, was the subject of an FTC lawsuit for its false claim of being able to cure cancer.

[4] In 2004, Ideal Health acquired and began selling a line of skin-care products known as BIO Essentials.

Trump also agreed to make occasional appearances at events to promote the company's products.

[9][12][13][14] Trump referred to the company as a "rescue and recovery program" for people who were suffering from the effects of the Great Recession and who needed extra income.

For $48, people who wanted to be salespeople could buy a marketing kit and three months of access to a personalized web site to promote the company products.

[4] That month, DeCaprio addressed claims that salespeople were not earning money through the company: "Many times, if people aren't having success in recruiting, it has to do with not believing in themselves."

[9] Bioceutica purchased the Trump Network's assets in early 2012 for an undisclosed amount of money,[9][21][8] marking the end of the company.

[5][4] At the time, Trump Network also offered children's health snacks known as Snazzle Snaxxs, as well as QuikStik energy drinks and a diet program known as Silhouette Solutions.

[21] Harvard University doctor Pieter Cohen, an expert on supplements, considered the PrivaTest to be a "scam," calling it "a bogus program to make profit for the people who are selling it.