It was also instrumental in introducing to the public Robin Padilla (Bad Boy and Anak ni Baby Ama), and Raymart Santiago (Noel Juico: Batang Kriminal) as new action stars.

Veteran action stars Eddie Garcia, Rudy Fernandez, Bong Revilla Jr., and Fernando Poe Jr., also made films for Viva.

The film was top billed by William Martinez and launched the careers of then unknowns J.C. Bonnin, Herbert Bautista, Raymond Lauchengco, and Aga Muhlach.

Viva also made "glossy" comedy films like Working Girls (2010) and Sa Totoo Lang which featured serious actors and actresses as main characters instead of comedians.

Comedy flicks such as Puto, Jack en Jill, Humanap Ka ng Panget, and I Love You 3x a Day launched the respective careers of Herbert Bautista, Andrew E. and Jimmy Santos.

The film was also a resounding success, despite the fact that Estudyante Blues became an earlier hit via the Philippine music airwaves as a single sung by Freddie Aguilar.

Their first venture together was the sitcom Ober Da Bakod in 1992 with then rising young talents Donita Rose, Gelli de Belen, and Janno Gibbs and Anjo Yllana as main stars, followed by the soap opera Villa Quintana in 1994 with Donna Cruz and Keempee de Leon as lead stars.

Headlined by Angelu de Leon, it gave birth to the careers of Bobby Andrews, Michael Flores, Onemig Bondoc, Red Sternberg, Raven Villanueva and Ciara Sotto.

Their first two comeback mainstream films were Till I Met You (with GMA Pictures) and Wag Kang Lilingon (with Star Cinema).

In 2011, Tumbok, Catch Me, I'm in Love, No Other Woman, The Unkabogable Praybeyt Benjamin, Won't Last a Day Without You (all co-produced by Star Cinema), were released.

In 2013, Bekikang: Ang Nanay Kong Beki, It Takes a Man and a Woman, Momzillas, and Girl, Boy, Bakla, Tomboy (all co-produced by Star Cinema) were released.

[5] On January 29, 2021, Viva Films released an online video streaming site called VMX, formerly known as Vivamax, conceptualized and overseen by Viva Communications chairman and CEO Vic del Rosario,[6] which aims to provide online viewing for their movies such as Maybe This Time, Kita Kita, and Sanggano, Sanggago’t Sanggwapo.

While Vivamax quickly gained a reputation as a purveyor of softcore pornography,[8][9] Viva COO Vincent del Rosario dismissed such allegations and claimed that their adult content makes up only ten percent of their streaming library.

[10][11] VMX's library of erotic content was also criticized by senator Jinggoy Estrada who called out the streaming service for allegedly allowing younger audiences easy access to "sexy contents" with no redeeming value, amid calls for the Movie and Television Review and Classification Board (MTRCB) to expand its scope for them to enforce ratings on online streaming services.

[12] Starting in 2022, Viva produced a number of films which were released every week online through Vivamax, which was later rebranded as VMX as it reached a significant milestone of 12 million subscribers in October 2024.

[28] On October 31, 2021, the Sine Spotlight block on Sunday evenings aired films produced by Viva from the early to mid-2010s and since May 2022 until early 2023 older action films produced by Viva; competitor studio Star Cinema (under ABS-CBN Corporation) assumed the co-production and partnership duties for the block from February to May 2022.

It is headed by the chairman and CEO, Vic del Rosario Jr. VIP is the official partner of MVP Entertainment, a subsidiary of Multivision Plus.