ViVi (ヴィヴィ) is a Japanese fashion magazine published by Kodansha.

It is published in Japan, China, Taiwan, Hong Kong, and Thailand.

[1][2] The target age group are teens and young women 17–27 years old, with the main demographic of readers being college students and young office ladies.

Other artists frequently featured on the cover include Ayumi Hamasaki and Kumi Koda.

[5] The magazine features regular appearances by ViVi models and a monthly series of articles by popular singers of the readers' generation.