Licensed to Beloit, Wisconsin, United States, the station serves the Janesville area.

WGEZ began broadcasting September 26, 1948, on 1490 kHz with 100 watts of power (full-time).

The station, a Mutual affiliate, was licensed to Beloit Broadcasting Company.

[4] A purchase agreement, dated September 16, 2014, shows WGEZ being sold by Alliance Communications, Inc. to Big Radio, from Monroe, Wisconsin.

Big Radio also owns WEKZ AM-FM, WFRL, WFPS, WQLF, WBEL, and WWHG.