The transmitter is off Steve Nelson Road in the Chimney Villa section of Townsend, Georgia, about halfway between Savannah and Brunswick.

The station broadcast a Southern Gospel format with Christian talk and teaching programs.

On September 24, 2007, WGCO refined its sound to classic hits as Big 98.3, playing a variety of songs from roughly 1964–1985, with the core being the 1970s.

On August 29, 2013, the station dropped the classic hits format and began stunting with a loop of Hank Williams Jr.'s "All My Rowdy Friends Are Coming Over Tonight".

[2] WGCO's owner, Alpha Media, decided to divest some of its radio properties.

In September 2017, Dick Broadcasting announced that it would acquire Alpha Media's clusters in Savannah, Kinston/New Bern/Jacksonville, and Myrtle Beach.

That gave WAEV it its first direct competitor since the flip of sister station WXYY to classic hip-hop.