WMJM (101.3 FM "Magic 101.3") is an urban adult contemporary station licensed to Jeffersontown, Kentucky serving the Louisville metropolitan area owned and operated by Alpha Media.
Unable to gain traction against market-leader 102.3 WLRS, WZZX switched to an adult contemporary music format as WJYL "The Joy of Louisville" in 1981.
Following a sale, in 1984, WJYL adopted an urban contemporary format, becoming the first FM station in the Louisville market to target African-American listeners.
On January 5, 1989, the station began stunting with a loop of "Don't Let the Sun Catch You Crying" by Gerry and the Pacemakers.
The call sign was changed to WMJM in 1996;[3] shortly afterward, the station moved from its original 101.7 frequency to 101.3 in a swap with WTHQ,[4] allowing the WMJM signal to move farther west and avoid violating FCC antenna separation distance rules with the former WLRS on 102.3 MHz.