[2] Weekdays on WSGW begin with The Morning Team, a news, entertainment, and information show hosted by Charlie Rood, Mike Percha, and Jonathan Dent.

Veteran broadcaster Art Lewis hosts his own talk show in late mornings, featuring interviews with local newsmakers and phone calls from the public.

On weekends, WSGW air specialty shows on health, money, technology, the outdoors, farming and home repair.

[9] WSGW 790 AM subsequently picked up personalities Tom Sullivan and Dennis Miller, replacing the latter with Dave Ramsey in 2015.

It would also mark the end of longtime mid-morning talk show Listen to the Mrs.[10] Further changes were made to the schedule in December 2020, announcing a merger of FM 100.5 and AM 790's programming, effectively making WSGW-FM a 24-hour simulcast of its sister station with the exception of sporting events.

[12] WSGW 790's low dial position and corresponding long wavelength, along with a complex antenna array provides a strong signal to the Tri-Cities area and eastern portions of the Thumb.

Adjacent channel interference from AM 800 CKLW in Windsor, Ontario limits WSGW's signal to the south and east.

The original construction permit called for WSGW to broadcast at 550 kHz with 1,000 watts of power from a location on Curtis Road east of US-10 (Dixie Highway) in Bridgeport, Michigan.

An amended construction permit was granted in April 1949 for WSGW to operate on 790 kHz with 1,000 watts of power from a site on Uncle Henry Road in Indiantown in eastern Saginaw County.