WXMA

It is owned by Alpha Media and broadcasts a soft adult contemporary radio format known as "102.3 The Rose".

In the evening, it carries the nationally syndicated call-in and dedication show Delilah from Premiere Networks.

[4] The playlist of The Beatles, The Rolling Stones, The Who and Creedence Clearwater Revival brought WLRS top ratings in 1978 even though the station was only powered at 3,000 watts.

[4] Henson Broadcasting later hired high-spirited disc jockeys Ron Clay and Terry Meiners to host the wake-up show.

WLRS hired local artists Danny Messex and Victor Troutman Jr. to make the walrus art.

[citation needed] Under the helm of manager Louisa Henson, the station began a series of memorable promotions that lasted over a decade.

In 1981, DJ Terry Meiners memorably promoted "sex with Mick Jagger" during the Rolling Stones' only regional appearance in a WLRS-promoted concert.

[4] Louisa Henson continued charity work after the station folded, and spun Bridge the Gap off as a nonprofit.

In 1984, the station switched to a hybrid format of album rock hits and Top 40/CHR songs as "The Flamethrowing LRS 102".

The station began adding pop and dance artists like Michael Jackson and Whitney Houston to its playlist while still leaning toward rock music.

[14] The format was unpopular, with local press complaining that it was hard to differentiate from other big FM stations in the market.

At that time, WLRS began stunting with a loop of "I Am the Walrus" by The Beatles, as well as promotions for other Louisville radio stations and teaser formats.

(The WLRS call letters would be resurrected on 105.1 FM in February 2000, with that station featuring an active rock format.