Originally founded as Generation Y Not, Yes Theory first gained national media attention in November 2015 with their message of inclusivity in the wake of terror attacks in Beirut and Paris.

[2][3][4][5][6] Their content has been praised as experiencing foreign cultures in "a fresh and authentic way"[7] and "consistently radiating positivity and promote living life with an open mind, exactly what YouTube and the world needs.

[10] Dahlia announced in a YouTube video on February 25, 2021, that he no longer plans to appear in the group's episodes but continues to work on the brand.

[16] A Saint Kitts and Nevis passport allows him to travel visa-free to over 150 countries[17] and avoid Egypt’s compulsory military draft for men aged 18 to 30.

[21] To exemplify this, the entire group all moved in together to a friend’s one bedroom apartment for the duration of the project despite all having only met days before (with the exception of Brag and Dahlia).

Near the end of 2015, the group received an offer to relocate to Venice, California, and be paid to make videos by Snapchat subsidiary Vertical Networks.

As part of one of their first stunts, they successfully approached the Prime Minister of Canada, Justin Trudeau, for a Christmas card, which they sold for charity with proceeds going to Syrian refugees.

In May 2016, the group moved to Venice, California, after being signed to Vertical Networks,[clarification needed] to a house they often referred to as the '506' and featured heavily in their videos, and they changed their name to 'Yes Theory'.[when?]

[23] On November 24, 2019, Yes Theory and Seek Discomfort announced that it had sponsored Anders Hoffman who went on to be the subject in their first ever feature length documentary titled “Project Iceman”.

They gained media attention in London by welcoming British people at Heathrow Airport with hugs, described in the press as "truly heartwarming".

[27] In reality, the group flew a Justin Bieber look-alike named Brad Sousa to Los Angeles and fabricated the entire scene as a prank.

This followed a visit to Poland where they spent four days with Hof, learned his methods, and ascended a mountain, all while bare-chested and bare-legged in temperatures as low as −20 °C (−4 °F), as an endurance feat.

[35] After turning down a $1.25 million investment offer in order to maintain creative direction over the film,[36] they chose to fund the project themselves in partnership with their community known as the “Yes Fam”.