The event helps Adobe to present the new developments of its suite of applications and to build a community of creative professionals.

The MAX aimed to help developers and designers to learn about new products, showcased technological advances, and included a talent show and an award.

Tech support labs, workshops, cyber cafes, and special events took place at the MAX.

[4] Over the years, Adobe MAX took place in New Orleans, Salt Lake City, San Diego, Las Vegas, Chicago, and Anaheim.

Hundreds of sessions teach attendees basics or new tips and tricks of using Adobe suite in different creative industries.