Alfa was an Italian brand of cigarettes, owned by multinational corporation British American Tobacco.

Alfa used a dark and low-grade tobacco, often containing dust or pieces of wood, high in tar.

In the period in which "Nazionali Semplici" ("Nationals without filter") were difficult to find as part of the "Mobile Scale Basket" established by the Italian government, Alfa became a popular alternative, despite its lower quality.

[2] In 2003, the Italian Ministry of Economy and Finance published a list of cigarette brands that were required to lower their tar and nicotine content.

[3] In May 2014, a decision was made by the Italian Tobacco Board to discontinue the Alfa brand,[4] with production ceasing later that year.