All-Bran is a high-bran, high-fibre, wheat bran breakfast cereal manufactured by WK Kellogg Co for the North American market and Kellanova for the rest of the world.
The introduction of All-Bran in 1916 came on the heels of the success of Kellogg's Bran Flakes a year earlier.
With the rising popularity of patent medicine in advertising, The Kellogg Company of Canada published a book named A New Way of Living that would show readers "how to achieve a new way of living; how to preserve vitality; how to maintain enthusiasm and energy; how to get the most out of life because of a physical ability to enjoy it."
It touted the All-Bran cereal as the secret to leading "normal" lives free of constipation.
All-Bran Buds is similar with added psyllium; its 39% fiber analysis is close to that of natural wheat bran.