Ambi Pur is a Spanish brand of air freshener owned by Procter & Gamble.

[1][2] Ambi Pur's first product was launched in 1958[1] in Spain by Cruz Verde.

[2] In 1984, Sara Lee Corporation acquired Cruz Verde.

[3] It was the first brand to launch a plug-in liquid air freshener.

[1] On 11 December 2009, Procter & Gamble announced it would acquire Ambi Pur air care business from Sara Lee Corporation for €320 million.