The movement broadly emerged as a counter discourse of modern Ethiopian politics, which is based on a thesis of national oppression.
Some see it as a symbol of patriotism over Ethiopians while other portray this nationalism as maintaining Amhara political and territorial identity.
For example, Amhara youth tend to relate with ethnic and political identity compared to older generation who are more likely to express a pan-Ethiopian stance.
[9][10] However, some Amhara nationalists claim they are democratic in ethnic federalism state due to they grant self-determination to minority group in the region, such as in Oromia and Agew Awi Zones.
They have to pay for it now in lost jobs and positions for their hateful identification to a past now seen as distasteful to the military junta.
Many member of the ruling elite were deeply opposed to the idea of loosening control on the rebellious southern regions conquered under Menelik II.