Apple Jacks is an American brand of breakfast cereal that is produced by both successors to the original Kellogg's—WK Kellogg Co in the United States, Canadian, and Caribbean markets and Kellanova in the rest of the world.

The product is described by Kellogg's as a "crunchy, sweetened multi-grain cereal with apple and cinnamon."

[citation needed] In the late 1960s the box depicted an "Apple Car" with pieces of cereal for wheels.

[citation needed] Around 1971, the official mascots became "The Apple Jacks Kids", a simplistically drawn animated boy and girl.

Their reign lasted for 21 years, making them the most well-known Apple Jacks mascots and most universally associated with the cereal in the public's memory.

The commercials took place in normal kid hang-outs, such as: at school, the garage, ballet class, and the kitchen, in the hall/hallway/door jamb, among others.