BK Whopper Bar

The BK Whopper Bar is a limited service concept created by fast-food restaurant Burger King in 2009.

The company changed its mind with the opening of its second Whopper Bar location in the South Beach section of the company's home town of Miami; Burger King reported that it would be the only current American, national fast food chain selling beer in its home territory.

[4] In markets where alcohol can be sold at fast food restaurants, the company will be selling products from SABMiller and Anheuser-Busch including Budweiser, Bud Light and Miller Lite in aluminum bottles designed to maintain temperature.

The move, designed to target the important 30-and-under demographic, has been called risky by industry analysts because the company is known as a fast food purveyor and not as an alcoholic beverages seller.

Other industry consultants have disagreed with the assessment, believing that the move is a practical one because the company is growing with its aging customer base.