Geri and her shirtless 'boyfriend' (played by Aiden Turner) are sitting down in a living room watching television when an advert comes on for Girl Powder, which declares that it is "Heaven in a box".

We then return to the factory, where Geri eventually strips the oiled-up dancers down to hot pants, bunny ears and high-heeled ankle boots.

We then see Geri parading the bunny boys on a leash at the end of the video, exhorting female listeners to "Treat him like a lady" and declaring "Who's wearing the trousers now?".

To promote the single, Halliwell performed the song on Top of the Pops, Pepsi Chart, CD:UK, Live & Kicking, Party in the Park and 2000 BRIT Awards.

The performance at the 2000 BRIT Awards was raunchy and controversial, with Halliwell emerging from a pair of giant inflatable legs, accompanied by a troupe of pink-haired male dancers.