An accompanying music video was directed by Vaughan Arnell and filmed in Prague and London; it premiered on Top of the Pops and features four versions of Halliwell: a vamp, a bitch, a virgin, and a sister.
[6] Soon, she started developing her debut solo album, recruiting the Absolute production duo, Paul Watson and Andy Watkins, who had produced songs for the Spice Girls.
We'd made a lot of money from the Spice Girls and we'd reached a point where we could make our choice for artistic reasons, and we just thought it was more exciting to do Geri.
She thought the selection was a good idea to return with a song that people would either love or hate but could not be indifferent to, and felt that it was "in your face and full of attitude and that seemed like the right message to send".
in its entirety; producer Judy Craymer said it was a "very diva-like song and perfect for the hard world of television and its judges who we portray as the gods on Mount Olympus".
[21] Brian Hiatt from MTV News also noted a "heavy, Latin-tinged beat that lends the song a slight resemblance" to "Livin' la Vida Loca" (1999) by Ricky Martin.
[24] According to Chuck Taylor from Billboard, it was "tinged with everything from James Bond thematics and vaudeville to Britpop and Nancy Sinatra's 'These Boots Are Made For Walking'".
[7] He also noted that the "fast-talking, brass-necked, attention-seeking façade" included a sense of self-doubt with the lyrics "Sometimes I don't recognise my own face/ I look inside my eyes and find disgrace/ My little white lies tell a story/ I see it all, it has no glory".
[31] Chris Charles of BBC News described it as "undeniably catchy", comparing Halliwell's performance to Shirley Bassey as "the queen of the scene flanked by a posse of subservient men".
[33] In a retrospective analysis, Sarah Dobbs of Digital Spy wrote that the track "remains one of her best; a kooky piece of drag-pop that perfectly encapsulates her bonkers character as well as her knack for a massive chorus.
"[34] Sarah Davis from Dotmusic wrote that "Look at Me" was a "well-crafted homage to a glamorous era [that] is destined to be huge", despite "some eyebrows being raised by the middle section".
[23] Billboard's Jon O'Brien said it "immediately quashed any doubts that the Spice Girl with the weakest vocal chops would struggle to make it on her own", as she "got the exact reaction she was hoping for in the song’s title".
[20] According to Larry Flick from the same publication, although the song was an "eccentric, over-the-top track", he wrote, "do not expect this record to garner approval from listeners – or even from programmers – without a number of spins to let the room get used" to it.
[35] Russell Baillie of The New Zealand Herald commented that "Look at Me" was one of the album's "knock-offs" at their cheapest, as well as a "toner-free photocopy of the Propellerheads-with-Shirley Bassey track History Repeating".
Considine from The Baltimore Sun felt it was "utterly unconvincing – in large part because Halliwell's voice barely stands out from the cushion of harmony vocals supporting her.
[39] In May 2014, the Official Charts Company revealed that the song was Halliwell's fourth biggest selling solo single in the United Kingdom, with a total of 320,000 copies sold.
[55] The music video features four versions of Halliwell: a vamp, a bitch, a virgin, and a sister; she stated that she was "laughing at the stereotypes of women" with these depictions.
is shown, with a picture of a nude Haliwell skinny dipping, ending with a double-story lower case g decorated with a halo and an arrowhead tail.