Schizophonic is the debut solo studio album by British pop singer Geri Halliwell.
[9] She then started developing her debut album, asking the Absolute production team—Paul Watson and Andy Watkins—who had already produced songs for the Spice Girls, for help.
The next year, she launched her solo career and released her debut album titled Schizophonic, which she described as "a cross between Julie Andrews and Johnny Rotten".
[2] The album's release was promoted with a documentary, Geri, which was directed by Molly Dineen and screened by Channel 4 on 5 May 1999, following Halliwell's life after her departure from the Spice Girls.
In his review for The Independent, Nicholas Barber declared Schizophonic "considerably more sophisticated and more obviously packed with hits than either of the Spice Girls' albums.
"[18] AllMusic editor Stephen Thomas Erlewine felt that "unfortunately, Halliwell doesn't have strong collaborators, who know how to exploit her admittedly limited voice, so much of it falls a little flat musically."
He felt that the album's most successful tracks were its upbeat ones, which "sparkle with a gleeful, unabashed love of pop and dance."
Erlewine concluded that the album "doesn't work on some levels, [but] it does succeed as a statement of purpose from the newly independent Halliwell.
One minute she's popping out of a skimpy Union jack number, the next she's the prissie librarian figure clutching her pampered pooch.
"[22] NME wrote that "Schizo-phonic, breaking every seduction rule of women's magazines, is an act of pure desperation.
[23] It sold 483,853 in total, being certified two-times Platinum by the British Phonographic Industry (BPI) for shipments of 600,000 copies.
In the United States, the album faced moderate success, selling 40,000 copies in its first week debuting and peaking at number 42 on the Billboard 200, the strongest Spice Girls solo showing on the chart.
It shipped 500,000 copies and received a Gold certification in the country by the Recording Industry Association of America (RIAA).
[35] It spent fifteen weeks in the charts,[36] and went on to sell almost 383,000 copies in the UK and was certified Silver by the British Phonographic Industry (BPI).
[42] Its total sales are 346,000 copies in the United Kingdom,[43] and the single enjoyed a fifteen-week run in the UK chart.
The music video for "Lift Me Up" was directed by Howard Greenhalgh and filmed in October 1999 in Málaga, Spain.