Writing for AllMusic, John Lucas described it as a "fine slice of campy dance-pop, the kind of which Halliwell has always sounded most comfortable with".

Launch gave the single two out of ten stars, and said "Enter Halliwell, and her latest attempt to present herself as a sexy siren, all attitude and independence.

It's not as if it's a bad song, either - think "Life Is A Roller Coaster", crossed with "Sisters Are Doing It for Themselves" but minus a proper chorus - but the steely, tears-at-a-hen-party desperation of Halliwell's delivery makes this the musical equivalent of getting the eighteenth call in one evening from a girl you met once at a party".

TV executives were worried the video would be too sexual for Top of the Pops Saturday viewers, which was watched by six to twelve year olds.

[12] To promote the single, Halliwell performed the song on Children in Need, Ant & Dec's Saturday Night Takeaway, Top of the Pops, CD:UK, GMTV, Ministry of Mayhem and This Morning.