[4] In 2011, Belvedere Vodka began a partnership with Product Red featuring R&B singer Usher to release a limited edition, specially branded bottle and donating up to 50% of the profits to the Global Fund, which fights HIV/AIDS, malaria and tuberculosis.

[10] As part of Belvedere's ongoing partnership with Product Red, John Legend was featured in the brand's 2016 campaign to donate to the Global Fund which included limited edition bottles designed by Esther Mahlangu.

[11] In September 2017, the Belvedere announced it would cease production on its 'Unfiltered' version of its vodka and release the Single Estate Rye series.

The Belvedere Maceration product line includes Mango Passion, Lemon Tea, Bloody Mary, Pink Grapefruit, Black Raspberry, Orange, Citrus and Ginger Zest.

[18][13] On March 23, 2012, Belvedere Vodka's Twitter and Facebook pages posted a branded image that was attacked for seemingly making light of rape.

The image featured a man playfully restraining a woman who appeared to be trying to flee, and the slogan, "Unlike Some People, Belvedere Always Goes Down Smoothly.

[23] In an analysis mandated by Swiss TV RTS in May 2014, the Eurofins Scientific group of laboratories revealed the presence of sugar cane or corn while Belvedere's labeling mentions rye alcohol only.