In the UK, they are registered in Old Bond Street in London, and were manufactured in Lisnafillan, Ballymena, Northern Ireland, before production was moved to Eastern Europe in 2017.

When racing in countries with bans on tobacco advertising (such as the United Kingdom, France and later Germany, Belgium, Canada, United States, Italy, Turkey), the team used alternative liveries such as "Bitten & Hisses", "Buzzin' Hornets", "Bitten Heroes" and "Be on Edge" to bypass the bans on cigarette advertising while still promoting their product.

Benson & Hedges was a big sponsor of the iD Dunedin Fashion Week in New Zealand from the 1940s until 1995[citation needed], around the time tobacco sponsorship was banned completely.

[9] Benson & Hedges sponsored the Symphony of Fire fireworks competitions in Montreal, Quebec, Toronto, Ontario and Vancouver, British Columbia, until tobacco advertising laws passed by the Government of Canada came into force in 2000.

[10][11] Also, on 29 November 2000, Benson & Hedges pulled their sponsorship of the Toronto International Film Festival as a response to the new federal legislation that would come into effect in October 2003 that eliminated tobacco companies' ability to sponsor events and the arts.

The brand was or still is sold in the United Kingdom, Ireland, Denmark, Pakistan, Luxembourg, Belgium, Netherlands, Germany, France, Austria, Switzerland, Spain, Ceuta and Melilla, Italy, Cyprus, Poland, Czech Republic, Hungary, Romania, Lithuania, Slovenia, Serbia, Russia, Kazakhstan, Egypt, Nigeria, Sudan, Kenya, South Africa, Seychelles, Thailand, Bangladesh, India, Malaysia, Singapore, Japan, Canada, United States, Mexico, Jamaica, Dominica, Trinidad and Tobago, Argentina, Australia, New Zealand, Croatia .

[19][20][21][22][5][23] In the 1980s, the company's products were advertised in a series of posters and cinema films which featured the gold pack in various surreal juxtapositions and transformations, devoid of words and people.

[citation needed] In 2001, brand was changed from Special Filter to Gold, and a Silver version was introduced, with reduced tar content and 0.1 mg less nicotine, at a slightly cheaper price.

Today, British American Tobacco markets Benson & Hedges throughout Asia and the Pacific, including Australia and New Zealand, but with the exception of Taiwan and the Philippines.

[citation needed] In Australia, the company's cigarettes are available as Classic 25s, Rich 25s, Smooth 20s, 25s, Subtle 25s, Fine 25s and Ultimate 25s, in the standard Australian plain packaging.