Big Red is a cinnamon flavored chewing gum introduced by the William Wrigley Jr. Company in 1975.

Despite it not being a sugarless gum, in 2003 in the United States, Wrigley's replaced some of the sugar with aspartame and Ace K, both artificial sweeteners.

Like its sister product, Juicy Fruit, Big Red had its own commercial jingle, called Kiss a Little Longer, which was used from 1979 to 1998.

The song was composed by Peter Cofield from Sunday Productions in New York City, and sung by Ryan Devereaux.

Many of the commercials depicted couples passionately kissing in a romantic setting for an unusually long time, always including one kisser who then must chase his departing ride.